Warner Bros. Discovery Planning to Spend Extra, Not Much less on HBO Max


Throughout this afternoon’s Warner Bros. Discovery earnings name, President & CEO David Zaslav and his group needed to make one factor clear. HBO and HBO Max are going to see a rise in content material spending, not a lower. “We’re going to spend dramatically extra this 12 months and subsequent 12 months than we spent final 12 months and the 12 months earlier than,” Zaslav said (although particular figures weren’t given out). Addressing the rising social media rumors that the streamer would see its programming slate reduce dramatically, Zaslav added, “There was some buzz immediately about HBO Max [that] we’re going to begin doing much less sequence, and our technique is to embrace and assist after which drive the unimaginable success that HBO Max is having. It’s actually to the tradition and the style of Casey [Bloys] and the group and the truth that they not solely learn the scripts, however they battle with all of the creatives to make the content material and storytelling as sturdy as doable. It’s at a really distinctive second. We expect it’s a unprecedented asset, a unprecedented benefit.”

Picture: HBO Max/Screencap

That stated, because the merger between HBO Max and Discovery+ into one customary streaming service nears its Summer season 2023 debut, content material spending is anticipated to remain flat or improve barely as the corporate seems to be to stay dedicated to most of its authentic programming. That stated, the WBD did reveal that cuts had been made to children/household live-action & animation and to direct-to-streaming movies. However on the subject of the DCU, Zaslav is trying to “reset” what’s been performed to institute a 10-year plan to create a stronger universe (a lot in the identical vein as what Disney has with Marvel Studios head Kevin Feige and the MCU. One individual specifically who will assist them obtain that aim, HBO & HBO Max Chief Content material Officer Casey Bloys, just lately signed a brand new five-year deal & who Zaslav considers a “unicorn.” And from the sounds of issues, Bloys could have his group in place shortly. “High quality is what issues. High quality is what Casey and that group is delivering. It’s the perfect group within the enterprise. We’re doubling down on that HBO group. They’re all dedicated beneath contract, and we’re going to spend dramatically extra this 12 months and subsequent 12 months than we spent final 12 months within the 12 months earlier than,” Zaslav defined. The President & CEO sounded enthusiastic about Bloys and his group attending to work on the WBD’s new imaginative and prescient, including, “The vast majority of the individuals on Casey’s group have been locked up, Casey is right here for the following 5 years, and we hope longer. He’s really a unicorn, his skill to narrate to expertise, to make content material higher, [and] his management. And also you see it in what’s been popping out of HBO, and the way it’s affecting the tradition and what individuals had been speaking about.”

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