Through the Google I/O keynote on Wednesday, the corporate identified that its Wealthy Communication Service (RCS) has greater than 500 million lively customers globally. For these unfamiliar with RCS, it’s the platform Google makes use of for its Messages app and provides a number of of the identical options that iOS customers get to get pleasure from with iMessages. These embody the flexibility to ship a lot bigger messages in comparison with the smaller ones allowed when utilizing SMS over Android.
Google’s Wealthy Communication Providers (RCS) has 500 million lively customers worldwide
As a result of RCS makes use of a knowledge connection as an alternative of a mobile connection, messages might be despatched and acquired over Wi-Fi. Larger high quality movies (to not point out longer movies) might be despatched with RCS together with learn receipts, and RCS now supplies customers with end-to-end encryption. These are issues which are obtainable to iPhone customers when messaging with different iOS customers in a bunch dialog.
Google’s RCS has numerous lively customers
However as soon as an Android person turns into a part of the iOS group chat, iMessage turns into SMS and the blue textual content bubbles flip inexperienced. It is a huge challenge for iOS customers as a result of it signifies that because of that Android person who dares be a part of their group chat, all of these nice iMessage options can’t be employed. The photographs shared should not top quality, there isn’t a encryption or learn receipts and it’s all of the fault of that one bloody Android person.
This has turn into a severe challenge as Android customers have been bullied for not having an iPhone and for turning a bunch chat’s textual content bubbles from blue to inexperienced. There’s something that Apple can do to resolve this downside and that’s to permit its Messages app to help RCS. So throughout Google I/O this week Google mentioned, “We hope that each cell working system will get the message, and upgrades to RCS. So your messages are personal, it doesn’t matter what machine you’re utilizing.”
Google pointed its remark on to Apple with out mentioning the corporate’s title.
Protecting its prospects’ messages personal isn’t the one motive that Google wish to see Apple add RCS to its Messages app. It could put an enormous dent within the blue/inexperienced textual content bubble bullying which signifies that teenagers may purchase Android telephones with out worrying about getting picked on. However Apple fears that it’ll lose prospects if it fails to proceed making iMessages appear particular.
Google wish to see Apple help RCS with its Messages app
Curiously sufficient, when RCS customers get collectively for a bunch chat, all of them see blue textual content bubbles and are in a position to reap the benefits of the particular options obtainable on RCS which embody longer movies, learn receipts, and the flexibility to share longer video clips and photographic pictures in greater high quality. However as soon as an iOS person joins the group, guess what occurs. The blue bubbles flip inexperienced and all of these nice RCS options disappear, changed by SMS capabilities.
In different phrases, ruining a bunch chat isn’t one thing that solely Android customers can do. It seems that iOS customers can affect Android customers and do the exact same issues to their group chats that iOS customers accuse Android customers of doing to them.
At this level, all Google can do is proceed appearing like the great twin, keen to take the steps wanted to take care of the peace whereas Apple acts just like the spoiled brat within the household who should all the time have his personal manner even when there’s a option to defuse the present battle.
It doesn’t matter what Google says or does, Apple isn’t going to be talked into making any change that might do some harm to iPhone gross sales. Because of this, Google can speak to Apple till it’s blue inexperienced within the face and Apple will nonetheless refuse to provide in and help RCS. Too dangerous as a result of Apple simply could be seen in a a lot better gentle if it had been to help RCS.