Google Tensor grabbed some AP chipset marketplace proportion in 2021


Google’s first homegrown SoC, the Google Tensor, has began to make its mark on the earth of state of the art chipsets for Android telephones in keeping with Counterpoint Analysis. The chip was once integrated in Counterpoint’s listing of the quantity proportion for Software Processors (AP) utilized by Android telephones closing yr, damaged down by means of the associated fee vary for the handsets equipped.

As an example, with Android telephones thought to be to be within the premium-flagship tier priced at $900 and up, Qualcomm’s Snapdragon chipsets had the main marketplace proportion of chips powering telephones in that value bracket. For Android handsets priced within the vary of $500-$699, and $800 to $900 and better, Qualcomm was once nonetheless the main provider. Samsung was once 2nd with its Exynos AP chips even supposing it did surpass Qualcomm and equipped extra chips to mid-range Android telephones within the $700-799 vary.

Huawei nonetheless had some Kirin chipsets left in stock

MediaTek completed 0.33 within the top class/flagship section adopted reasonably strangely by means of Huawei’s HiSilicon logo. In 2020, the U.S. modified its export laws blocking off foundries the usage of American generation from delivery chips to Huawei, even the ones chips that Huawei designed itself. The Hello-Silicon chipsets that Huawei used closing yr for its personal gadgets possibly used up the closing of the corporate’s stock and resulted in its inclusion within the chart.

Google Tensor, Google’s first homegrown chipset made for the Pixel 6 sequence, had an excessively small slice of the Android chipset pie for telephones priced above $900 (which most likely comprises maximum configurations of the Pixel 6 Professional), Android handsets priced within the vary of $500-$799 (Pixel 6 purchases).

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Qualcomm nonetheless had the lead in supplying chips to high-mid-range fashions priced within the $300-$499 tier. Its best AP chips in that sector integrated the Snapdragon 870, 720G, 750G, and 778G. In that value band, MediaTek’s Dimensity SoCs had the second one greatest marketplace proportion with Samsung shedding off to 3rd, and Huawei an in depth fourth.

Within the low-mid-range class, MediaTek and its Dimensity chipsets had the lead closing yr with Qualcomm 2nd, Samsung 0.33, Huawei fourth, and Unisoc 5th. For low-end handsets priced at $99 and no more, MediaTek had the majority of the marketplace with Qualcomm 2nd, Samsung 0.33, and Unisoc fourth.

Counterpoint says that to relieve chip shortages sooner or later, Qualcomm may just depend on dual-sourcing from each TSMC and Samsung. In terms of its designs, the analysis company says that “Qualcomm is generations forward of its festival in the case of top class stories in a chipset, if it is compute (CPU, DSP, GPU), AI (NPU), connectivity (4G, 5G sub-6GHz, 5G mmWave, Wi-Fi6/6E), safety, or gaming functions.”

As for MediaTek, Counterpoint issues out that almost all of MediaTek’s enlargement got here from smartphones priced wholesale at $299 and no more. The analysis company says that many of the shortages within the chip marketplace had been for SoCs destined for 4G LTE handsets.

As anticipated, MediaTek ruled the low-end of the smartphone marketplace

MediaTek goes after Qualcomm and Samsung’s flagship trade with the Dimensity 9000. Lots of the smartphone producers in China akin to OPPO, vivo, Xiaomi, and HONOR will unencumber telephones powered by means of the Dimensity 9000 this yr. And Counterpoint says that MediaTek may just finally end up supplying chips to up to 10% of the top class Android marketplace this yr.

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Pick out up the Google Pixel 6 or Pixel 6 Professional

Samsung suffered declines in marketplace proportion for its chipsets throughout maximum value issues. Large adjustments had been observed within the low-mid section ($100-$299) the place Sammy’s marketplace proportion declined from 17% in 2020 to 7% closing yr. Samsung outsourced its telephones belonging to its mid-high section, the place its proportion reduced from 13% in 2020 to six% in 2021.

Samsung Cell passed off the design and production chores for plenty of of its high-mid-range handsets together with fashions within the A, F, and M sequence. Those third-party design companies most commonly hired AP chips designed by means of Qualcomm, MediaTek, or Unisoc as a substitute of the usage of Samsung’s personal Exynos chipsets.